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You ll get the best of both worlds. First, you ll take advantage of the huge reach that mass media offers. Second, you ll leverage that reach with the frequency you can get from the Internet. It pays to make your poster a visual scandal , as in this British example for FCO Univas. They can alter the points based on where you live, how much you buy, or even, in a completely closed loop, how often you ve redeemed their coupons in the past! Ignore a few coupons in a row and they might test to see what happens when they offer to give you a competitor s product for free . Through Insights, located at the top of your brand page, you can determine your Facebook page s success. You can find out the following information about your visitors How many people liked your page each day, week, and month In addition to finding out how many people liked your page on a daily, weekly, and monthly basis, Insights also breaks down the likes by demographics. A downloadable spreadsheet shows these numbers over time, enabling you to gauge growth and loss. How many people unliked your page Don t just measure likes. Learning how many people unliked your page is important, too. It helps you determine how your Facebook community is reacting to your content and the amount of updates you re serving up each day. Knowing which topics and content lead to the most unlikes can help you to share only content that provokes a more positive response. Organic likes versus paid likes Learn whether the likes you received were achieved via people who landed on your page on their own or who were brought in through paid advertising. If you find that most likes are via paid advertising, analyze your content to see why it might not be bringing in many organic views. Where your likes happened Insights tells you whether likes were achieved by a computer or a mobile device. If more people are viewing your brand s page through their smartphones, be sure to provide the type of content that s easy to view on a smaller device, and maybe offer some sort of coupons or perks for people who might be on the go. Your page s reach Because likes, shares, and comments can be seen by people who aren t fans of the page, each post has the capability to reach many people. Insights will let you know your Facebook page s true reach. Engagement per post Insights breaks down each post and lets you know how many comments, likes, and shares it received. Types of posts You can find out which types of posts do better than others for example, if a humorous image gets more engagement than a link to a blog post or straight-up text. Pages you watch You can watch Facebook pages via your brand s Facebook page. That is, you can keep an eye on competitors pages and see how their most popular pages are performing by using the Pages to Watch feature in the Overview section of Insights. Information about external referrals Insights details which outside websites are sending people to your Facebook page, such as if you re receiving traffic to your page from a search engine or a link from a website. Details on demographics Facebook Insights offers a variety of demographics, including age, gender, and location.
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