If the sweepstakes prize is worth more than $5,000, the sponsor must withhold 25 percent of the prize value for federal taxes and may have to withhold state taxes as well. If you re looking for a rough rule of thumb to figure out what the taxes on any given prize will be, go with about a third of the prize value. So if you win a prize worth $9,000, you can expect your taxes to rise by about $3,000. Your state will tax the winnings too, unless you live in a state that does not impose a state-level income tax. The tax rate will be determined by your income. So, for instance, if you make $42,000 annually and file as single, your federal tax rate is 22 . If you win $1,000, your total income is $43,000, and your tax rate is still 22 . For example, if a person s usual tax bracket has them paying taxes at the 15 range, but they win a large amount of prizes or cash which push them up into a higher tax bracket then they will pay taxes on those winnings unless they have expenses to itemize against it that help them lower the tax bracket at the 25 or possibly even 28 rate or whatever rate the winnings push their income level to based on IRS tables available herefor 2007 . As the company expanded its social media presence, it developed strategic goals for each channel. We take a balanced approach in leveraging Facebook to drive both engagement and conversions, explains Daily. Facebook s Audience Insights and targeting tools really allow us to identify not only who is responding to our content, but also to identify new audiences that are likely to respond similarly. For more in-depth coverage, find a copy of Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, and Jan Zimmerman Wiley . Ammons is a true polymath. He holds degrees in math, physics, and psychology, is a classical guitarist, black belt in karate, successful businessman, acclaimed author, respected philosopher, and, without question, one of the most revered kayakers in history. In 2000, Outside made a list of the ten greatest adventurers since 1900, with their major criterion being their achievements permanently altered the landscape of adventure. Ammons is number seven. As we all know, every extra click can cost sales. That s why many businesses choose to sell directly from a social media channel in addition to or instead of linking people to their website, Etsy store, or Amazon store. Ponder that next time you wonder if anyone will be crazy or greedy enough to create malicious AI, or hire malicious AI when it s available. Lunacy and greed, however, didn t cause the cybercrime boost by themselves. Cybercrime is an information technology, powered by LOAR. And like any information technology, market forces and innovation fuel it.